Jewellery retailers across India face rising dead inventory levels, with 30–40% unsold stock locking capital, driven by changing consumer preferences, rising gold prices, and slower movement of traditional designs.

With Akshaya Tritiya around the corner, jewellery retailers are unveiling festive offers, exclusive collections, and smart buying schemes to attract customers and maximize seasonal sales momentum across India.

GemGenève will present eight emerging designers at its 10th edition from May 7–10, 2026 in Geneva, highlighting new talent through the Designers’ Village alongside global industry participation.

Hazoorilal Legacy introduces The Spring Edit 2026 in New Delhi, featuring natural diamonds and coloured gemstones, expanding its seasonal offering with designs targeting collectors and high-value jewellery buyers.

GJEPC will host the fourth edition of IIJS Bharat - Tritiya and IGJME Bharat - Tritiya from March 21-23, 2026 in Bengaluru, bringing 1,100+ exhibitors and retailers ahead of Akshaya Tritiya.

Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.

Mumbai-based lab-grown diamond jewellery brand Lukson Jewels reports 25% month-on-month growth, serving over 20,000 customers in six months, while planning retail expansion to 30 stores across India.

Day two of IIJS Bharat Signature 2026 at the Bombay Exhibition Centre (BEC), NESCO, Goregaon, Mumbai, was marked by the formal inauguration of the venue, and new collection launches focused on lightweight gold jewellery.

DiAi Designs launched two lab-grown diamond collections on December 23 2025, across India, introducing non-flip tennis jewellery and cushion-cut designs to address wearability, gifting demand, and year-end retail season needs.

De Beers India introduced a new Intention Pendant range for 2026, featuring natural diamond designs across multiple gold options, positioned as symbolic jewellery pieces ahead of the New Year period.

Hazoorilal Legacy unveils its latest annual showcase, The Legacy Collection 2025–2026, presenting an exquisite selection of gemstones, diamonds, polki, and gold jewellery that reflects refined artistry, heritage excellence, and contemporary elegance.

Festive demand during Diwali and Dhanteras propels Senco Gold & Diamonds to its highest monthly sales ever, overcoming record gold prices with strong design-led collections, positive sentiment, and strategic offers.

As the country prepares to celebrate Chhath Puja — a festival that honours the Sun God and the life-giving forces of nature — Kalyan Jewellers unveils a radiant festive collection that captures the spirit of devotion, purity, and prosperity.

In a conversation with Ayesha Vaswani, Shravan Satyani, Co-founder of Tyaani Jewellery by Karan Johar, shares insights into celebrity collaborations, evolving consumer expectations, and why trust and transparency matter more than ever for a new-age fine jewellery brand.