Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.

Mumbai-based lab-grown diamond jewellery brand Lukson Jewels reports 25% month-on-month growth, serving over 20,000 customers in six months, while planning retail expansion to 30 stores across India.

Day two of IIJS Bharat Signature 2026 at the Bombay Exhibition Centre (BEC), NESCO, Goregaon, Mumbai, was marked by the formal inauguration of the venue, and new collection launches focused on lightweight gold jewellery.

DiAi Designs launched two lab-grown diamond collections on December 23 2025, across India, introducing non-flip tennis jewellery and cushion-cut designs to address wearability, gifting demand, and year-end retail season needs.

De Beers India introduced a new Intention Pendant range for 2026, featuring natural diamond designs across multiple gold options, positioned as symbolic jewellery pieces ahead of the New Year period.

Hazoorilal Legacy unveils its latest annual showcase, The Legacy Collection 2025–2026, presenting an exquisite selection of gemstones, diamonds, polki, and gold jewellery that reflects refined artistry, heritage excellence, and contemporary elegance.

Festive demand during Diwali and Dhanteras propels Senco Gold & Diamonds to its highest monthly sales ever, overcoming record gold prices with strong design-led collections, positive sentiment, and strategic offers.

As the country prepares to celebrate Chhath Puja — a festival that honours the Sun God and the life-giving forces of nature — Kalyan Jewellers unveils a radiant festive collection that captures the spirit of devotion, purity, and prosperity.

In a conversation with Ayesha Vaswani, Shravan Satyani, Co-founder of Tyaani Jewellery by Karan Johar, shares insights into celebrity collaborations, evolving consumer expectations, and why trust and transparency matter more than ever for a new-age fine jewellery brand.

This Diwali, Heer by GIVA redefines festive jewellery with a new collection that fuses the timeless purity of gold with the brilliance of lab-grown diamonds, offering modern, sustainable pieces designed for women who value elegance, meaning, and mindful luxury.

This festive season, Reliance Jewels is ringing in Diwali with a dazzling new collection, marking a first-of-its-kind collaboration with Bollywood icon Raveena Tandon and her daughter, Rasha Thadani, as the brand’s inaugural ambassadors.

Zoya, the luxury jewellery brand from the House of Tata, has unveiled its new collection Whispers from the Valley, inspired by the breathtaking landscapes and changing seasons of Kashmir.

Kolkata’s leading jewellers are marking Durga Puja 2025 with exclusive festive collections that honour tradition while embracing modern elegance. From statement pieces to timeless classics, these creations celebrate the joy of togetherness and the blessings of new beginnings.

Luxury diamond jewellery brand Irasva has introduced its latest bridal capsule collection, Rüh, a line that blends heritage artistry with contemporary design for the new-age bride and her circle.